Laila Asbergs serves as Marketing Project Manager at Alpine Armoring, where she combines over 25 years of marketing expertise with specialized knowledge of the armored vehicle industry. Through her role managing Alpine Armoring's content strategy and client communications, she has built deep expertise in armored vehicle applications, client needs, and trends.
Laila’s daily collaboration with Alpine Armoring's engineering teams and extensive work on project documentation have given her unique insights into how businesses, government agencies, and security professionals select and use armored vehicles. She translates complex armoring concepts into clear, practical information for those researching vehicle protection options, drawing from her experience overseeing hundreds of client projects from initial inquiry through delivery.
Prior to specializing in the vehicle armoring sector, she refined her automotive marketing expertise at Safford Brown Automotive Group and Dulles Motor Cars.
Dan Diana serves as General Manager at Alpine Armoring, where he leads armored vehicle engineering and manufacturing operations drawing on his expertise in ballistic defeat mechanisms, blast mitigation design, and the integration of composite armor systems while maintaining vehicle dynamics and reliability. Since joining Alpine Armoring, he has personally overseen the armoring of hundreds of vehicles for government agencies, corporate executives, and diplomatic personnel worldwide.
His expertise includes conducting threat assessments, specifying protection levels from Alpine A1 to A12, selecting optimal armor configurations for different vehicle platforms, and ensuring compliance with international ballistic standards, including NIJ, CEN, and VPAM. Dan regularly consults on complex armoring projects requiring custom engineering solutions and possesses deep insight into how armored vehicles perform in real-world threat scenarios.
Michael Bushnell serves as Content Producer at Alpine Armoring, where he has developed expertise in armored vehicle specifications and protective capabilities by documenting vehicle armoring projects. Working alongside Alpine Armoring's engineers and manufacturing teams, Michael has participated in hundreds of armored vehicle builds, learning ballistic protection systems, armor integration techniques, and threat protection levels.
His work covers armored vehicle applications for civilian, corporate, and diplomatic protection, and high-risk operations. Michael evaluates armor configurations, documents ballistic testing procedures, and works with engineers to understand how protective solutions withstand different threats. Through his time in Alpine Armoring's production facility, he has gained knowledge of material selection, vehicle dynamics, and compliance with international ballistic standards.