Laila Asbergs serves as Marketing Project Manager at Alpine Armoring, where she combines over 25 years of marketing expertise with specialized knowledge of the armored vehicle industry. Through her role managing Alpine Armoring's content strategy and client communications, she has built deep expertise in armored vehicle applications, client needs, and trends.
Laila’s daily collaboration with Alpine Armoring's engineering teams and extensive work on project documentation have given her unique insights into how businesses, government agencies, and security professionals select and use armored vehicles. She translates complex armoring concepts into clear, practical information for those researching vehicle protection options, drawing from her experience overseeing hundreds of client projects from initial inquiry through delivery.
Prior to specializing in the vehicle armoring sector, she refined her automotive marketing expertise at Safford Brown Automotive Group and Dulles Motor Cars.
Dan Diana serves as General Manager at Alpine Armoring, where he leads armored vehicle engineering and manufacturing operations drawing on his expertise in ballistic defeat mechanisms, blast mitigation design, and the integration of composite armor systems while maintaining vehicle dynamics and reliability. Since joining Alpine Armoring, he has personally overseen the armoring of hundreds of vehicles for government agencies, corporate executives, and diplomatic personnel worldwide.
His expertise includes conducting threat assessments, specifying protection levels from Alpine A1 to A12, selecting optimal armor configurations for different vehicle platforms, and ensuring compliance with international ballistic standards, including NIJ, CEN, and VPAM. Dan regularly consults on complex armoring projects requiring custom engineering solutions and possesses deep insight into how armored vehicles perform in real-world threat scenarios.